If you understand some basic buyer psychology and know how to tap into your market at just the right time, you can enjoy a boom in your business.
2012 is right around the corner and millions of people will be making their New Year’s resolutions. They all want to change themselves for the better by setting fitness goals, getting out of debt and growing their business, just to name a few. Check out a top 10 list of New Year’s resolutions here: http://pittsburgh.about.com/od/holidays/tp/resolutions.htm.
So how can you help them?
If you’re in charge of attracting members for a credit union, how you can help someone climb out of debt or save more money for retirement?
If you looking for small businesses to hire your Website design company, how can you advise entrepreneurs on how to grow their business?
If you are looking for more customers for your restaurant, how can you advise people on how to eat healthy and lose weight?
Nearly all businesses can plug into the New Year’s resolutions season and provide useful advice to potential customers which will generate some positive PR.
Here’s how to do it:
- Determine what expertise you have which can help someone who is embarking on a New Year’s resolution. Learn from your existing customers by asking them what they want to know.
- Write a short, easy-to-understand report with all the steps someone should take in order to accomplish their resolution. Include your company name and contact information. Save it as a PDF.
- Upload the PDF to your website and Facebook page (you have a company Facebook page, right?).
- Send out a news release to your local media via the wire service of your choice to drive traffic to your website.
The increase in Web traffic and positive PR you get from your free report will generate a boost in your sales.
If you would like more information about how to tap into the New Year Resolution Season or would like me to help you with your free report, e-mail me at robert@northeastpr.com
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