It may seem like everyone is blogging these days. No matter what industry you are in, there is someone blogging about it. You may even have your own blog or read them on a regular basis.
However, blogging is NOT for everyone. Today’s article is intended to help those people weighing the pros and cons of starting a blog themselves.
Reason #1 NOT to blog:
Even though blogging is basically “free” (no barrier to entry), it does have a significant time cost. Depending on how often you intend to blog, be it every day, twice a week or once a month, you must account for the amount of time it will take. In order for blogging to be worth the results, it is important to set a schedule and commit to it.
Reason #2 NOT to blog:
One thing that nearly all respected bloggers have in common is that they have a focus or theme to their blog. For example, my blog focuses on social media marketing and public relations. Even bloggers who write about a seemingly wide range of topics (i.e. Tim Ferris) are still focused on a unifying theme such as lifestyle design. Therefore, your blog should have a common thread which ties all your writing together, or you will find yourself without much of an audience.
Reason #3 NOT to blog:
No Distribution Plan
Most successful bloggers are plugged into several social media networks and are therefore able to spread the word of new blog posts easily. So if you don’t have at least a Facebook, Twitter or LinkedIn account, you will be missing out on substantial opportunities to spread word of your new blogs posts to others.
Reason #4 NOT to blog:
Expecting Instant Gratification
Blogging is something that requires time, effort, patience and lots of experimentation to get off the ground. If you expect instant gratification and are not willing to put a year or more into it, blogging is not for you.
Blogging can be a very powerful public relations tool, but only for those who are committed and disciplined. If you have questions about blogging and are wondering if it’s right for your company, please e-mail me at email@example.com.