If you’ve logged into your official business Facebook page lately (you have a business page, right?), you may have noticed a small, but useful real-time metric added below each of your Wall posts.
This new line reveals a post’s “impressions” and “feedback” percentage.
Facebook defines “impressions” as: “Raw number of times this story has been seen on your Wall and in the News Feed of your Fans.”
Facebook defines “feedback” as: “Number of Comments and Likes per impression.”
Why is this useful? Now you can see, in real time, how well your posts are spreading and getting noticed. If you take note of the type of posts which spread far and wide, you can place more of your time and energy into repeating these successes and stop spending resources on stories that your fans largely ignore.
To illustrate this point, let’s say a credit union has created a blog article about one of its new loan interest rates and it posts a link to the story on its Facebook page. This post gets 90 impressions and zero percent feedback. But a blog article on “10 Holiday Scams to Avoid” gets 300 impressions and 10 percent feedback. This should tell the credit union to stop wasting its time on self-promotional blog posts and put more investment into educational articles. Maybe a video on the same topic gets three times as many impressions as a blog article. Now the credit union has a metric to help it decide where to spend its time and money!
Has this new feature helped you learn anything new about the type of Wall posts you are creating? If so, let me know in the comments section.
Having trouble getting started with your business Facebook page or need some help coming up with a strategy for your existing page? Write me at Robert@northeastpr.com to set up a free initial consultation.