So you have a great product or service that you’re just dying to get into the hands of new customers. But on a last check of your Google Analytics (you have this installed on your site, right?) traffic is way down. So how do you get people to visit your site to see how great you are?
1. Have a website worth visiting
If your site is unprofessional (for example, has display errors, hasn’t been updated since the 1990s, or fails to answer customer questions, etc.) visitors aren’t going to stay very long or share it with their friends. However, a site that is engaging, speaks directly to your target customers’ problems and gives them something to share, will help you earn more business.
2. Write an e-book or “free report”
Most businesses fail to realize one simple principle of sales – it’s not about you… it’s about your customers! Your customers have problems and loads of questions, some which may not even have occurred to them yet. An expert marketer will develop a PDF, report, or handout that demonstrates the expertise of the business while solving common customer problems.
3. Start a blog
A blog is an excellent way to build a lasting relationship with your customers by fulfilling your promise to help them with their problems. And blogs don’t have to be boring! Keep it lively with personal stories, but also keep it informative by updating your customers with developments in the field. Once again, it is not about you, it’s about your customers.
For tip numbers 4-10, download my free report “10 Tips for Driving Traffic to Your Website.” There is no e-mail or registration requirement to download this free report.
You can download more free reports and slide shows from my product page at http://www.northeastpr.com/products.
January 2nd, 2010 at 5:17 AM
Generally I do not post on blogs, – but I would like to say that this post really forced me to do so! really nice post.
February 19th, 2010 at 5:03 AM
Driving traffic to website is really very important to make your site visible and to do this I suggest you do all the techniques listed in this post because we cannot succeed if we do just 1 or 2 strategies, I have an idea to add to this post because there are millions of people going online each day to play game. I used YourKidsClub games as it has wide variety of games that are related to my niche and can help generate more traffic.