Pitching your press release to reporters is so yesterday. If you’re still relying on newspapers to cover your company news, you’re not realizing the enormous potential of what a “wire” press release offers.
Today, you have the option of posting your news release directly to news sites – that means no more begging reporters to cover you. And the more times your release is posted with your company’s URL and keywords, the higher your Google ranking will rise.
So how do you do it? The answer is wire services.
There are bunch of wire services out there, the most prominent being Business Wire, Market Wire, PR Newswire and PR Web. They all have different pricing plans and options, but the most important benefit is search engine optimization (SEO). Every time you issue a release through a wire service, your release will be sent to targeted sites on the Web, all linking back to your company Web site.
But now these services are making your news release even more powerful by giving you the option of using anchor text to boost your SEO even more. Anchor Text refers to the hyperlinked words you click on that tell search engines what the page is about.
To create anchors in your news release in Microsoft Word, simply highlight the word or phrase you want to link, right click and select “hyperlink” from the dropdown menu. Then type in the URL or website you want to link to and you’re done. The word or phrase you highlighted will turn blue with an underline, indicating the link is hot. Then when you upload the release to a wire service site, the hyperlinks are maintained.
Make sure when choosing words and phrases for your links, that they are keywords people look for when searching for your company on Google. It’s also a good idea to put in some non-anchored links in as well, because not every news site out there accepts anchor text links.
I recently posted a release on Market Wire (set to fly on June 24) and you may use mine as an example of how you should create your anchors. As you can see, my key words are: public relations, social media, marketing, Robert Beadle, e-books, seminars.
FOR IMMEDIATE RELEASE
Northeast Public Relations, Inc.
ROBERT BEADLE NAMED 2009 RHODE ISLAND AND NEW ENGLAND YOUNG ENTREPRENEUR OF THE YEAR BY
THE U.S. SMALL BUSINESS ADMINISTRATION
PROVIDENCE, R.I. (June 24, 2009) – Robert Beadle, president of Northeast Public Relations, Inc. (NEPR) (http://www.NortheastPR.com), was named 2009 Young Entrepreneur of the Year for Rhode Island and all of New England this month by the U.S. Small Business Administration.
“I congratulate Robert Beadle on this achievement,” said Mark S. Hayward, director of the SBA Rhode Island District Office. “Through his seminars and e-books, Robert has helped many small businesses understand how to better market themselves by utilizing public relations and social media tools. He is an accomplished business leader in the community.”
Beadle has developed and implemented public relations and marketing programs for over 40 companies, non-profit organizations and government entities in New York, Massachusetts, Vermont and Rhode Island including Arpin International Group, the Boy Scouts of America and the Blackstone Valley Tourism Council. His company specializes in social media applications for public relations and marketing.
Beadle also anchors the Arpin Broadcast Network (ABN), an Internet-based television network and Web portal dedicated to the moving industry.
Outside of NEPR, Beadle currently serves as president of the Southeastern New England chapter of the Public Relations Society of America, a group which provides professional and educational programs for members and works to strengthen and advance the profession of public relations in the local community.
He is a master’s graduate of the S.I. Newhouse School of Public Communications at Syracuse University, the top public relations program in the Northeast. Beadle served in the U.S. Air Force Reserve as a staff sergeant and provided active duty mission support for Operation Noble Eagle in response to the 9/11 attacks.
Beadle is a regular speaker for the R.I. Economic Development Corporation business development program and offers public relations information to the wider community through personal appearances before groups of all sizes to explain emerging trends and the importance of PR to their organization and membership.
About Northeast Public Relations, Inc.
Northeast Public Relations, Inc. (NEPR) is a PR and marketing consultancy providing businesses with greatly increased visibility by connecting them with consumers via the ever-growing Social Web. For more information, visit http://www.northeastpr.com or read Robert Beadle’s Social Media PR Blog at http://www.robertbeadle.com.